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The Vicious Election Cycle

A four stage cycle entitled 'The vicious election cycle'. The stages are: 'things are really bad', 'vote for what you know', 'things might get even worse!', 'too risky to change now'.

In the lead-up to the 2022 election, there were plenty of issues worrying voters. At the beginning of the campaign, Megan Herbert predicted that the fear that ‘things might get even worse’ could drive voters to stick with what they knew, even if they had been unhappy with the incumbent government.