The New Norm
Matt Golding
Golding’s uneasy take on Norm, the anti-hero from the 1970s ‘Life. Be in it’ health campaign, was in response to the hazardous bushfire smoke blanketing many Australian cities and towns over the summer. The ‘new normal’ of mask-wearing and staying inside proved to be uncomfortably prophetic of the impact the coronavirus would have just a few months later.
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